Longfor Perfectionism: A Sales Exhibition Center

Exquisite, Elegant, and Culturally Rich

The Longfor Perfectionism sales exhibition center, designed by Neville Yung, offers a brand-new impression of Perfectionism (Jiuli Yihe) and sparks the imagination of a future life. With its unique design and attention to detail, this center stands out as a masterpiece of modern architecture.

Entering the sales center, one is immediately struck by the exquisite taste that permeates every detail. Neville Yung describes it as "a kind of autonomous art and also an art that is dominated by itself." The space is a metaphysical admiration, touching people's hearts and immersing them in its beauty. The creative design of irregular bevels reshapes the three-dimensional imagination of the space, creating a truly unique experience.

The facade structure of the sales center combines simplicity and elegance, with red bricks adding a touch of humanistic qualities. The use of precious stones and customized metal grills further enhances the cultural connotations of the project. The craftsmanship and attention to detail in the red bricks, iron casting, and copper sculptures set a new benchmark for living aesthetics, satisfying the desires of contemporary urban elites.

The sales center spans an impressive 1200 square meters, providing ample space for visitors to explore and appreciate the design. The technical specifications of the project are a testament to the meticulous planning and execution that went into its realization.

Neville Yung and his team faced several challenges during the design process. With a short timeframe of just 35 days, they had to complete all design work from concept to construction drawings. To ensure timely construction, they focused on simplicity and ease of execution, selecting materials that could be quickly and efficiently installed. Additionally, the team had to carefully consider construction costs and opted for new recycled materials to reduce expenses without compromising the design's integrity.

The design of the sales center reflects Neville Yung's belief in the power of simplicity and the importance of conveying the language of the design itself. Through artistic transformation and innovation, the elements of shape, color, texture, and material come together to express contemporary people's imagination of the future. The use of black-and-white contrast and geometric composition adds a sense of artistic tension to the space.

The Longfor Perfectionism sales exhibition center is a testament to the creativity and resourcefulness of Neville Yung. It has been recognized with the prestigious Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. This award acknowledges the outstanding design and its contribution to improving the quality of life, making the world a better place.


Project Details and Credits

Project Designers: Neville Yung
Image Credits: Neville Yung
Project Team Members: Designer:Neville Yung
Project Name: Longfor Jiuli Yihe
Project Client: Neville Yung


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